Page 32 - Unleasing Your Social Media Potential

Other Workshop Tasks
SOCIAL MEDIA REVIEW
As a part of the workshop, we will review the last 100 social media posts. The following will be evaluated:
Content Relevance: Assess the relevance of the content to the target audience and the intended purpose of the social media account. Determine if the posts align with the account’s objectives and if they provide value or interest to the audience.
Visual Appeal: Evaluate the visual aesthetics of the posts, including the use of high-quality images, videos, or graph- ics. Consider factors like composition, color scheme, and overall visual impact to determine if the posts are visually engaging and captivating.
Tone and Messaging: Analyze the tone and messaging used in the posts. Assess whether the language, style, and overall communication align with the brand or individual’s desired image and if they effectively convey the intended message or call-to-action.
Engagement and Interactions: Look at the level of engagement and interactions the posts receive from the audience. Evaluate factors such as likes, comments, shares, and the overall sentiment of the interactions. This can provide in- sights into how well the posts resonate with the audience and if they stimulate meaningful engagement.
Consistency and Frequency: Consider the consistency and frequency of the postings. Evaluate whether the posts are consistent in terms of branding, messaging, and visual identity. Also, assess if the frequency of posting is suitable for the social media platform and if it maintains the audience’s interest and engagement over time.
By evaluating these aspects of your program’s social media postings, we can gain a better understanding of the effec- tiveness, appeal, and engagement generated by your content. This analysis can provide insights and recommenda- tions for improvement or identify successful strategies that can be adopted.
Please provide a list of social media accounts for us to evaluate.
Note we will pull some number less than 100 from each one if you have multiple avenues, only choosing duplicate content if there is something unique to how you adopted the content for that platform.
STRATEGY INPUT SURVEY
As part of the workshop, we aim to conduct a comprehensive survey within your community to assess the effective- ness of current efforts in meeting the needs of all stakeholders and identify areas for improvement.
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