Page 5 - CCCC Renovation Project Booklet Pt2

Positioning for Success

Lifestyles are changing and if our club is going to remain successful, it must
be in a position to respond to the new and evolving demands members

place on the modern country club. The purpose of forward planning is to
appeal to multiple generations of members- both existing and potential.

Our Club will only remain successful if we continue to offer experiences
and services that are relevant to current and anticipated lifestyles. In order

to identify what the future may hold for private clubs like ours, we have
studied trends in society and the club industry, with a special interest in the

evolving demands the various age groups are placing on private clubs. Our
analysis identified that substantial changes are taking place at private
clubs all across North America. In general, the movement encompasses

both golf-centric activities and family-oriented lifestyle models where the
club serves as a vehicle for a wide variety of activities and programs. While

a great golf experience is an essential part of the overall experience, very
much so is the family experience.

Indoor and outdoor casual dining experiences for both adults and families

The desire for clubs to be a casual drop-in place where members can
gather and socialize in different areas with limited restriction to families

and children
Upgrading the current dining outlets to offer a seamless experience
Convenient food and beverage options while playing a round of golf

Upgraded tennis facilities
The conditions of court surfaces and the experience

Overall aesthetics of the club facilities
Upgraded Clubhouse amenities
The overall course experience

Lifestyle trends and demographics continue to change in ways that will affect

the private club world. Only those clubs that are the most responsive and well-
maintained will be positioned to succeed. That is why we are planning for the

future.

CCCC