Page 143 - principles of tourism marketing-1 (1)

Product value is derived by the Value of service is offered by the

customer service provider

Customer care of the product is Customer care forms critical

limited component of marketing a service

A service is perishable and cannot
A product can be stored for future
be stored for later use or sale
use

A product can be owned A service cannot be owned by the

consumer once payment has been

made

Quality of a service depends on the

service provider who shapes it
The quality of a product depends its

nature

A service cannot be returned to the
A product can be returned to the
seller
seller

The billing process of a service is a
Billing process can be continuous in
once off transaction
the form of subscriptions for

services rendered

143