Page 140 - principles of tourism marketing-1 (1)
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geographical harsh areas / markets have generally poor
supply of tourism services.
- Technology: Markets that are empowered with better
electronic gadgets are able to receive better supply of tourism
products. Consumers can easily access different tourism
products through mobile applications and websites of
different tour operators. Moreover, consumers can easily
remain aware of regular discounts and offers on special
occasions.
- Service providers: Presence of service providers i.e. tour
operators as well as travel agents given markets affect supply
directly. The more service providers generally lead to better
supply of tourism products and more competitive prices of
different tourism services.
- Infrastructure: Better infrastructure like quality hotels,
restaurants, Tourism Demand and Supply public utilities,
accessibility up to tourist spots affect supply of tourism
product positively and vice-versa.
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