Page 136 - principles of tourism marketing-1 (1)

Various types of tourism demand can be further understood as
follows:

1) Active demand: It refers to total number of people, who are

actually utilizing Tourism Demand and Supply different tourism

products in current time at a particular place / market.

2) Potential demand: It refers to total number of people, who are

currently not utilising any tourism product but may utilise or

undergo any tour in near future at a particular place /market.

3) Deferred demand: It refers to all those individuals, who have

potential to undergo any tour but they have delayed their plan due

to some reasons. These reasons may be lack of leisure / free time,

health issue or any family problem etc.

4) Suppressed demand: It refers to all those people, who can

undergo tours but are not utilising any tourism product because of

lack of motivation and sufficient information. This demand can be

converted into active demand through variety of motivational

efforts.

5) Future demand: It refers to requirement of different tourism

products in near future / coming days. It may increase or decrease

depending upon changes in lifestyles of people.

6) Creative demand: It refers to requirement of new types of

tourism products with lots of creative aspects. It may involve new

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