Page 131 - principles of tourism marketing-1 (1)

 Food and beverage industry

 Transportation

 Cultural industries

 Tour operators

 Travel agencies

 Industry dealing with real estate, finance, leasing and

insurance

TOURISM DEMAND AND SUPPLY

Demand and supply act as two sides of same coin. In order to

develop an effective business strategy, it is very important to

understand the dynamics of demand and supply in the business

under consideration. In case of tourism, this becomes all more

difficult on account of complexity of tourism product which not

being a single entity rather complex mix of various intangible
services.

Tourism business is all about demand and supply in broader sense.

However, business ethics in tourism demand and supply are
important. Demand and supply of tourism products has been

enhanced to a larger extent since few years. Both demand and
supply are interlinked and affect each other directly.

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