Page 128 - principles of tourism marketing-1 (1)

2. Preserved sites – Sites like UNESCO World Heritage sites

have become popular tourist destinations. The rich

natural/cultural value owes them their status.

Based on historical/religious importance:

1. Historical Places & monuments – Tourists flock to places

holding remnants of the past. Areas having historic

architecture and events give an insight into the past culture.

Example: Taj Mahal and Jalianwallah Bagh in India.

2. Pilgrimages & Holy Shrines: Here, religious tourism has well

flourished, making it a spiritual destination. Example: Hajj

of Mecca, Bethlehem for Christians.

3. Museums and buildings: Places where artifacts and

remnants of historical culture are well preserved. Famous

among tourists of all ages.

Based on entertainment:

1. Luxury destinations: Locations that only promote high-end

tourism are luxury destinations. Example: Bali.

2. Carnival: Annually, countries host cultural events to

celebrate any occasion for a short period. When tourists

travel here to enjoy, it becomes a popular destination during

that time. Example: Christmas Carnival in Toronto.

128