Page 132 - principles of tourism marketing-1 (1)

Tourism demand:

Tourism demand may be defined as requirement of various

tourism products (Goods and services) at a particular place or

market in a given time period at a given price. More precisely,

demand of tourism products is called as tourism demand. It

involves demand of tour packages, tour components and variety of

services like escort and guide services, catering services and foreign

currency exchange etc.

In short, requirement of tourism products is called as tourism

demand. Tourism demand involves following requirements by the

tourist / consumer:

1) Transport services (Hotel transfers and local sight-seeing)

2) Accommodation facilities (Stay in hotels, residential hotels,

resorts, camp sites, tree houses, house boats, luxury trains and

cruises etc.)

3) Ancillary services /amenities (Banking services, medical aids,

security services, escort and guide facilities, foreign currency

exchange and entry tickets to variety of events and cultural

performances etc.).

4) Tour components together as tour packages.

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