Page 127 - principles of tourism marketing-1 (1)

2. Jungles – Trekking/hiking/driving through the wild greenery

are great tourist attractions. Protected areas like Reserve

Forests, National Parks, serve the twin purpose of tourism

and conservation.

Based on population structure:

1. Rural – For a change, get away from the fast-paced urban

life to have a taste of the village life. Touring rural locations

are gaining popularity because of lower population density,

greener areas, and a serene environment.

2. Urban – Posh urban destinations offer a pull factor to

tourists to experience the ultra-modern and urban life.

Example: New York, Shanghai, etc.

3. Offbeat – Previously undiscovered newer locations around

famous tourist spots are offbeat destinations. With lower

tourist popularity, the exclusiveness of these places is

retained.

Based on the type of activity:

1. Hiking and Camping – Places, where tourists come mostly

for hiking or camping (day/night) are fast gaining popularity.

These places are primarily amidst nature and come under

adventure tourism.

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