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tourism trends and exploration and development of new tourism
destinations.
Suppliers in tourism:
The following types of supply in tourism sector depending upon
supplier includes:
1) Wholesale (Tour Operator).
2) Retail (Travel agent).
The wholesale and retail are two main modes of supply in tourism
sector, which are described as follows: 1) Wholesale (Tour
Operator): Here, the supplier supplies tourism products (Tour
packages and tour components) in large quantity at a particular
market/ place in a given time. The bulk selling is common practice
with comparatively less prices of tourism products.
2) Retail (Travel Agent): Here, the supplier supplies tourism
products (Tour packages and tour components) in small quantities
as per demand of the customers. The retailer works as middleman
and remains in contact of both, the wholesaler as well as customer.
Other modes of supply include following:
1) Direct selling- (Online sale by parent organization or through
wholesale and retail stores).
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