Page 159 - principles of tourism marketing-1 (1)

7-Improve stakeholder relations

8-Enhance customer relationships

9- Improve internal communications

10-Increase profit

Importance of marketing

1-Marketing helps business to keep pace with the changing tastes,

fashions and preferences of the customers .

2-Marketing works out primarily because ascertaining consumer

needs and wants is a regular phenomenon and improvement in
existing products and introduction of new products is a continuous

process.

3-Marketing thus, contributes to providing better products and

services to the consumers and thereby helps them in improving

their standard of living.

4- Marketing plays an important role in the development of the

economy. Various functions and sub-functions of marketing like

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