Page 160 - principles of tourism marketing-1 (1)

advertising, personal selling, packaging, transportation, etc.,

generate employment for a large number of people, and accelerate

growth of business.

5-Marketing helps the business in increasing its sales volume,

generating revenue and ensuring its success in the long run.

. 6-Marketing also helps the business in meeting competition most

effectively

.

7-Marketing Builds up Company’s Reputation. In order to

conquer the general market, marketers aim to create a brand

which helps in name recognition and product recall.

8-Marketing promotes product awareness to the public. Marketing

creates a win-win situation for both, customers and the company .

9-By the process of new product development marketing managers

identify the needs of customers thereby finding ways to cater to

them.

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