Page 178 - principles of tourism marketing-1 (1)

- Growth: If the product is successful, it then moves to the

growth stage. This is characterized by growing demand, an

increase in production, and expansion in its availability.

- Maturity: This is the most profitable stage, while the costs of

producing and marketing decline.

- Decline: A product takes on increased competition as other

companies emulate its success—sometimes with

enhancements or lower prices. The product may lose market

share and begin its decline.

Characteristics of Tourism as a Product and services.

- Intangibility:

Commodities are tangible products that have physical dimensions and

attributes which can be seen, touched, tasted. While tourism product is

intangible and cannot be seen, Commodities are tangible products that

have physical dimensions and attributes which can be seen, touched,

tasted. While tourism product is intangible and cannot be seen, touched,

or measured but can only be experienced. The tourism products can be

anything like a package tour, an airline ticket, or sitting in a hotel.

Intangibility means the product that cannot be directly seen, tasted, felt, or

heard prior to the purchase and consumption. The only tangible items we

get before purchase are the tickets or receipts for payment we have done.

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