Page 179 - principles of tourism marketing-1 (1)

For example, when you book an airline ticket, you received only the PNR
number but you are unable to see or taste the airlines.

- Inseparability:

Consumer products, for example, a motorcycle manufactured in Delhi can

be brought to a Mumbai outlet and sold there. In the case of the tourism

industry, the products are mostly services. These services cannot be

separated from the person or the company that provides them. The service

is inseparable and the product exists only when the consumption takes

place.

- Perishable:

Any tangible good or product can be manufacture and stored for a certain

period of time. Also, it can be sold or used at a later date.

For example, pens can be manufacture, stored in the warehouse for a few

months, and can be sold when there is a demand.

However, we cannot store the tourism products in a warehouse and sell

them at a later date.

- Variability/heterogeneity:

In the tourism industry, services are rendered by humans to humans.

These services have a high level of variability when producer and

consumer interact.

179