Page 55 - principles of tourism marketing-1 (1)

What is Micro-Niche?

It is a small group trip, such as gastronomy tourism, cycling

tourism, geo-tourism.

Niche tourism in South Africa

South Africa is an attractive destination because of the wide

diversity of animal and bird species. As a result, tourism

professionals found this country has considerable potential.

Advantage of Niche Tourism

 Even if niche tourism is smaller than mainstream markets,

but it spreads more.

 It has more potential to grow.
 It creates quality jobs that require specialized skills.

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