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ConfidenCe

SellS!

Aleah Arundale

Jewelers Helping Jewelers
Founder

love the energy that comes with a start of a new year. New endless
possibilities. The start of a Jewelers Helping Jewelers magazine
I which can only bring more industry members together as we grow
stronger. The real strength of JHJ is not in numbers but in the individual
strength it provides each jeweler.
How? Let’s say a customer comes into a store to sell a 5 carat Ruby.
The jeweler might not know what a good offer is, but after consulting the
group as to a fair offer price, that jeweler can now go back to the customer
with ultimate confidence when they present an offer. The confidence that
comes from the opinions of 11,000 jewelers from around the world.
If you have ever dealt with customers you know the difference it makes
when you really KNOW something and can strongly tell your customer
about it. Your ability to sound like an expect can make the difference
between the sale or a customer walking. It can make you look like an
expert or a novice.
A confident jewelry store owner will sell more jewelry and is better
prepared to deal with problems. This is not just for making offers. Let’s
say a jeweler is unsure how much to charge for an appraisal. Once they
see what other jewelers are charging, it helps them be more confident in
the price. Each time they tell a customer the price, they will feel stronger
that their price is fair since they have seen it is within range of what other
jewelers are charging.
I t is my hope that Jewelers use Jewelers Helping Jewelers in this way.
That jewelers who have a jewelry question or are unsure on an issue, ask
the group and then use the knowledge of their peers to help back up their
choices. Do not under estimate the power of confidence. Confidence
closes sales, makes others listen, and turns you into a leader. With the Aleah Arundale - Founder
knowledge of others behind you, you go so much father than going alone. Jewelers Helping Jewelers
I hope everyone will use this group to solve issues, answer questions, and
become more self assured in their business. Olympian Diamonds
(312) 541-8555
Aleah@OlympianDiamonds.com
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