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AMERICAS
Booking hotels based on mood with Travelsify
Travelsify is an online hotel booking platform that ranks each hotel according to 34 attributes, and then allows users to pick a hotel based
on their mood or emotional state, rather than simply selecting from a list of amenities.
Travelsify has announced a collaboration with the fourth largest hotel player AccorHotels, which will use the technology in its search engine.
In an increasingly fragmented booking landscape, brands are looking for innovative booking functionalities to stand out, such as emotive, natural language search. Curating the options
to narrow down the choices for consumers, in a way that they can relate to, will lead to improved targeting and the narrowing of the gap between expectation and experience.
Room sales of AccorHotels were USD13.5 billion in 2016, meaning that Travelsify’s technology will now have access to a large traveller base to improve our understanding of emotion on booking behaviour.
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