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“How does this make you feel?”
Beyond voice and facial recognition is emotion recognition; technology that has great potential for the future.
Emotion recognition software will become integrated into consumers’ devices, especially with the likes of Apple buying Emotient, an emotion recognition software start-up.
MIT o shoot A ectiva o ers emotion as a
service through its software, using sensors or a webcam. It tracks facial responses and applies machine-learning algorithms to analyse results. The company can identify seven emotions and over 20 facial expressions in its emotion database.
Adventure travel brand Explore was one of the rst to pilot this technology to help when choosing a destination and activities.
These examples show that brands and advertisers will increasingly move towards reading consumers’ emotional and physical responses without lters, in situations such as shopping, searching for a holiday or when arriving at a hotel reception after a long ight.
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