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AMERICAS
All attention on voice
The travel industry is not only looking at the face to merely identify a traveller, but also to tell travel players what it wants, through speech and emotion.
Voice is widely lauded as the latest battle frontier, as especially Amazon’s Alexa has made a big splash in the smart home market.
The implications for the travel industry are wide, especially as Alexa needs third parties to make the product more appealing. Brands such as Expedia, Kayak and Sabre have been quick to develop apps, whereby consumers can receive information about ights, hotels and make bookings through Alexa.
Source: Amazon.com
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