Page 63 - WTM Cities Report
P. 63

Hotel chains such as Marriott, meanwhile, use Alexa as virtual concierges, and for voice-controlled lights, room temperature and music.
The use of voice, however, is limited as it is currently simply another way of making a booking, while technology is still some way from understanding and processing truly natural language.
AMERICAS
To create value added services for the travel industry you need to drop the cool factor and think about where voice can truly add value to existing services, whether it’s creating new revenue opportunities for the travel provider or greater convenience for the traveller, or hopefully both.
Joakim Everstin
Co-founder, Electric Gemini
© 2017 Euromonitor International 60


































































































   61   62   63   64   65