Page 6 - Passenger Conference Programme

6
PROGRAMME
12.00 – 13.00
FLEXIBILITY – MITIGATING RISK AND OFFERING REWARDS
An introduction to exible thinking, including:
• Risk factors that impact pro tability
in transport operations and the importance of exibility to counter the uncertainties
• Quantifying the value that exibility brings to transport operations and the methodology behind
• Creative designs concepts that brings exibility in the aviation industry, and case studies of concepts outside the aviation industry
• Lessons learnt in the creation and implementation of exible concepts.
James Lee, Director, Paperclip Design Lars Rinne, Director Business Development,
Paperclip Design
Rosalyn Gough, Cabin Quality Product Manager, Thomas Cook Group Airlines
Dan Aronov, President, Napaway Coach
13.00 – 14.15
LUNCH AND NETWORKING
14.15 – 14.45
KEYNOTE: GO CIRCULAR! THE SUSTAINABLE APPROACH TO EXTRACTING THE MAXIMUM VALUE FROM INNOVATION
Moderator: Anthony James, Editorial Director, Aircraft Interiors International Magazine
A traditional linear economy relies on
a make, use, and dispose model of production. But is there a better way? Circular economy principles aim to eradicate waste throughout the lifecycle of products, while preserving resources and value. How can these be applied to future passenger experience innovations to bene t your business, customers and passengers?
Industrial designer Christina Fagin shares her knowledge of practical applications of circular business models, including:
• We have a problem: Why do we need a circular economy?
• Circular value preservation: business models and design strategies for the circular economy.
• The circular innovation process: design as the key success factor.
• Circular economy in practice: How circular principles are successfully applied in various industries.
Christina Fagin, Industrial Designer, Circular Economy Expert, Grüner Hering
12.20 – 13.00
PANEL DISCUSSION – GETTING TO KNOW YOUR CUSTOMERS
How can airlines and rail operators get closer to their passengers?
How can they truly understand what each of
them needs to design a journey and an onboard experience that can respond to these desires?
How are today’s operators tackling this challenge and the technologies and solutions that will support them? Bruce Randall, Global Director of Travel Industry, SAP Hybris
David Lavorel, Chief Executive Of cer, SITAONAIR
Dennis Bauer, Head of Business Development, conichiwa
13.00 – 14.15
LUNCH AND NETWORKING
Moderator: Seth Miller, Editor, PaxEx.Aero
14.15 – 14.45
KEYNOTE: LET’S GET PERSONAL
Personalisation is no longer a value-add extra or marketing gimmick. Businesses who are not adopting it are at risk to losing customer loyalty and revenue in an already challenging environment. Personalisation is now seen as one of the best strategies from an experience perspective for differentiating your brand in a crowded market place. This is not something that is just happening in the passenger experience market – but all industries.
In today’s world we see traditional competitive advantage eroding and once-revered service industries being rendered into commodities, competing on price alone. However, by identifying the customer pain points that can be alleviated and the new experience factors that can be introduced, your digital customer experience can be leveraged to build a stronger relationship and deliver a more meaningful service.
Drawing on his experience designing products
and services across multiple industries including entertainment, pro athlete training, healthcare, transportation, and more, Nate Giraitis will outline the trends driving the rise of personalisation, what the has learnt about what people actually want and what brands should be doing to respond.
Nathaniel Giraitis, Director of Strategy, Smart Design
14.45 – 15.15
DATA-DRIVEN TECHNOLOGY DELIVERING PERSONALISED EXPERIENCES ONBOARD
How are arti cial intelligence tools such as machine learning and data mining being used to provide a customised passenger experience in ight, particularly in the economy cabin? How do you harness these techniques to enable deeper relationships between an airline and its service partners?
Steve King, Chief Executive Of cer, Black Swan Data
Simon de Montfort Walker, Chief Technology Of cer, gategroup
12.00 – 13.00
DESIGNING THE FULL TRAVEL EXPERIENCE
Aviation specialists are collaborating with leaders from other transport sectors to develop a new paradigm for transport design that considers
the journey as one seamless experience. Their goal is to ditch the “sector-closed-box” approach and to create a coherent, smooth experience at each part of the transportation system for every passenger. This session will explore the critical ideas and issues, including:
• Seamless mobility
• Designing the full travel experience
• Cross pollination between sectors – automotive, railway, aeronautic, nautical
• Where design should provide a seamless experience among each part of the transportation system for every passenger
• Born from knowledge – from R&D to Industry.
José Rui Marcelino, Chief Executive Of cer, Almadesign
Joel Fragata, Head of In-Flight & On-Ground Product, TAP Air Portugal
Luciana Ribeiro Monteiro, R&D Analyst, Embraer
13.00 – 14.15
LUNCH AND NETWORKING
14.15 – 14.45
KEYNOTE: SEAMLESS URBAN MOBILITY – A ROLE MODEL FOR PASSENGER EXPERIENCES?
Moderator: Harriet Baskas, Journalist, StuckatTheAirport.com
MaaS or mobility as a service is set to disrupt the transportation universe through digitalisation and combining the best of existing apps. The concept brings every kind of urban transport together into a single intuitive mobile app. The Whim mobility service by MaaS Global was launched in the Helsinki region in Finland in 2016 and pilots are already underway in the West Midlands, UK, with Antwerp and Greater Amsterdam in the works
MaaS Global’s goal is to revolutionise the way people travel. Furthermore, they have ambitions to make consumers’ lives easier with value-added services like deliveries for groceries or restaurant meals. This is an opportunity to understand their vision for mobility services and to consider how our expectations about our travel experience
– as passengers and consumers – will evolve in response to them.
Jonna Pollanen, Head of Early Market Expansion, MaaS Global
correct at time of print
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