Page 8 - Passenger Conference Programme

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PROGRAMME
16.45 – 17.00
FRESH APPROACHES TO CREATING MORE SUSTAINABLE CABIN SERVICES
• Market analysis and an overview of the latest cabin waste management trends
• Opportunities for innovation – how Airbus and its industry partners are developing cabin waste management concepts
• Airline feedback
• What next – the future outlook
Axel Becker, Manager Trend Research / Cabin Programme, Airbus
Matthias Reiss, System Engineer / Cabin and Cargo Engineering, Airbus
17.00 – 17.15
PROJECT GREEN
Air New Zealand has set a target of diverting 150 tonnes of cabin waste from land ll annually and has reclassi ed 40 in ight products so they can be used on future ights. Insights into Project Green, including:
• Sustainability – more than just waste
In- ight
• Waste reduction – how big is the prize
• Collaboration – the role of the regulator, the caterer, and the airline
• In- ight and sustainability – the sky is the limit.
Andrew Barker, In ight Product Manager, Air New Zealand
Jason Li, Head of Sales, APAC Region, LSG Group
17.15 – 18.00
PANEL DISCUSSION: HOW TO CREATE MORE SUSTAINABLE CABIN SERVICES?
Axel Becker, Manager Trend Research / Cabin Programme, Airbus
Matthias Reiss, System Engineer / Cabin and Cargo Engineering, Airbus
Andrew Barker, In ight Product Manager, Air New Zealand
Jason Li, Head of Sales, APAC Region, LSG Group
Jon Godson, Assistant Director, International Air Transport Association
16.45 – 18.00
THE UNTAPPED GOLDMINE: TRANSFORMING PASSENGER DATA INTO PERSONALIZED AIRLINE COMMERCE
•Today, airlines convert just 7.5% of passengers into onboard sales, not to mention the missed opportunity of selling across the entire day of travel. While this may be considered good enough — it is, after all, ancillary revenue — there is more at stake than
just sales. The failure to “consumerise” passenger experience is ultimately a failure to convert the goldmine of passenger data into frontline business intelligence. That data is the key to meeting real
and speci c customer needs and interests. Without consumerising passenger data, airlines will never signi cantly improve ancillary sales and revenue.
•What frontline technologies will airlines need to translate passenger data into business intelligence that will power the kind of personalised selling that consumers now expect from companies such as Uber, Starbucks and Amazon?
•How do you engage with and empower passengers for co-created experiences, services and, ultimately, frontline merchandising that will increase revenue, satisfaction and loyalty?
•How can airlines use mobile devices to create direct channel access to passengers before, during and after the ight, not just to increase onboard sales but also to develop any other ancillary revenue opportunities they can imagine?
•Where are the opportunities throughout the day of travel to boost engagement and, crucially, data ow?
•Retail analytics is uncharted territory in the airline industry, but it is the most important factor for airline revenue going forward.
Robin Hopper, Senior Vice President & Marketing, Guestlogix
Dr Gary Edwards, Founder and President, Golfdale Consulting
Agnès Debains, Co-Founder, airfree
Edward Rowley, Head of Ancillary Services Category Management - Retail & Connectivity, Lufthansa Group Kate Green, Director of Strategy and Business Development, Viasat
Mariya Stoyanova, Director of Product Development, JetBlue
Richard Perrot, Vice President Marketing and Product Policy, Thales InFlyt Experience
14.45 – 15.25
JOON – A NEW GENERATION TRAVEL EXPERIENCE
Joon, the airline brand from Air France launched in 2017, has been designed to meet the expectations of a new generation of travellers.
It is pitched as a new model of airline, between a traditional and low-cost, offering a ying experience that’s both stylish and relaxed. This session is an opportunity to learn about the Joon approach to cabin experience, including:
•Why AirFrance created Joon, and how it was accomplished
•Customer experience and offer
•The eet and phasing for new aircraft
•Sharing feedback about the launch of the company.
Michael Ruet, Head of Partnerships and Advertising, Joon
Célia Geslin, Head of Product & Customer Experience, Joon
17.15 – 18.00
BUILDING THE DEFINITIVE AUTONOMOUS PASSENGER EXPERIENCE
In an increasingly fast-moving world, how do we keep up with the ever-changing customer needs and demands? How do we move quickly to ensure that the future we are building for will still be relevant?
Native recently undertook an intensive two-
year project with a world leading automotive manufacturer to design and build a car of the future. Designing from the inside out, their work created an environment which blended physical and digital experiences with intelligent services to enable a fully passenger centric experience.
This session will showcase how building early and testing quickly, allowed each development team to unite together from the early design stages and what affect this had on the nal outcome of the project, as well as, share their insights on how designing through the eyes’ of the user could transform the rail and aviation industry.
Neil Kirkpatrick, Executive Creative Director, Native Design
18.00 – 21.30
INDUSTRY NETWORKING PARTY
Networking is an essential part of everyone’s time in Hamburg, so take advantage of this unrivalled opportunity to make new contacts, strengthen existing relationships and meet with friends, old and new, in a relaxed atmosphere.
Free to attend for conference delegates, the Industry Networking Party starts at 18.00, straight after the Passenger Experience Conference, and is the unmissable networking event of the week, with the who’s who of the industry all present under one roof.
correct at time of print
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