Page 195 - مجلة الملكية الفكرية العدد كامل

‫ المجلس الأعلى للثقافة‬- ‫لجنة حماية الملكية الفكرية‬

the name, label, designs, or mark, a trademark squatter
has several options: (1)sell
other description of trade to the trademark back to the
rightful owner; (2) distribute
intentionally confuse a cus- goods bearing the trademark
to consumers who believe
tomer into thinking that they they are genuine; (3) ex-
clude the rightful owner from
are buying an item associ- the market by threatening
an infringement suit; or (4)
ated with a particular brand use the trademark to mar-
or company3. In contrast, ket products that differ from
those sold by the actual own-
the second kind of trade- er5. But a typical scenario is
for a squatter to register the
mark pirate is a “Trademark trademark of a foreign brand
and wait until the foreign
squatter”, who intentionally brand owner enters the lo-
cal market. Once the trade-
files a trademark application mark owner has entered, the
squatter may threaten to sue
for a second party’s regis-
5 Samantha D. Slotkin, Trademark Pi-
tered trademark in a country
racy in Latin America: A Case Study
where a business does not on Reebok International Ltd., 18
LOY. L.A. INT’L & COMP. L. REV.
currently hold a trademark 671, 671 (1996).
registration4.

After registering the trade-
3 Robert Tönnis, International Brand-

ing - An Internationalization Ap-
proach on the Marketing Level, Pa-
per published by GRIN Verlag, (July
2007).

4 Scott Baldwin, Don’t Sit and Wait:

Stopping Trademark Squatters,
USPTO (February 2013), Avail-
able at: https://www.uspto.gov/
custom-page/inventors-eye-don-t-
sit-and-wait-stopping-trademark-
squatters last visit: May 26, 2023. At
5 PM.

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