Page 198 - مجلة الملكية الفكرية العدد كامل

‫العدد الثالث‬- ‫مجلة ثقافة الملكية الفكرية‬

• When Apple tried to in- the CTMO as well as in

troduce its wildly pop- an appeal to the Trade

ular iPhone into one of Mark Review and Adju-

the biggest markets in dication Board (TRAB).

the world, China, the Apple reluctantly paid

company was in for an the $3.65 million to

unpleasant surprise. Hanwang Technology for

Though Apple had made rights to the trademark13.

the first application for • Another case in point
the iPhone trademark
with the Chinese Trade- is the U.S. coffee shop
mark Office (CTMO) in
2002, they only filed in chain Starbucks. When
a subclass for “com-
puters and computer entering the Russian
software.” Soon after, a
Chinese company called market in 2005, Star-
Hanwang Technology
registered the iPhone bucks faced the fact that
mark under the prop-
er subclass that includ- its trademark was owned
ed “phones and mobile
phones.” Apple fought in Russia by an indi-
in vain to reclaim the
mark, and it ultimately vidual, Sergei Zuykov,
lost in its opposition at
who offered to reassign

the trademark for US$

600,000. Instead, Star-

bucks opted to invalidate
13 Sunny Chang “Combating Trade-

mark Squatting in China: New De-
velopments in Chinese Trademark
Law and Suggestions for the Future”
Northwestern Journal of International
Law & Business, Volume 34, Issue 2
Winter, Winter 2014, P. 338.

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