Page 204 - مجلة الملكية الفكرية العدد كامل
P. 204
العدد الثالث- مجلة ثقافة الملكية الفكرية
trademark application filings, China is minimal and squat-
with 371 million trademark ters will go after almost any
applications filed and 5.007 mark if there is any chance
million approved for regis- of scoring a payoff from a
tration in 2018, and wide- brand owner23.
spread trademark squatting
in China22. applicants filed thousands
of applications in China,
Some brand owners use with the intent of broker-
their marks without registra- ing the registrations, not to
tion in China because they use the marks in commerce.
believe squatters are unlike- For example, one company
ly to target their unregistered filed nearly 6,000 applica-
marks. But squatters are al- tions in one day, and there
ways looking for new vic- are reports of one individual
tims. And they do not limit hoarding more than 100,000
their sights to large corpora- registrations. China recently
tions like Starbucks, Apple, revised its trademark laws
and Tesla, each of which to combat these bad-faith
has faced off against trade- trademark registrations. The
mark squatters in China. The amendments provide the
cost of registering a mark in Chinese Trademark Office
with the ability to reject ap-
22 “First-to-use versus first-to-file plications that are not made
for the purpose of using the
trademark regimes” Red Points, Ar- 23 Jonathan H. Love and Patrick
ticle available at: https://www.red-
points.com/blog/first-to-use-vs-first- Ngalamulume, op.cit.
to-file-trademark/ Last visit: June 24,
2023. At: 11:50 AM.
204
