Page 11 - District Interactive Magazine June 2019

There have been comments about the fact that
the wheel is all yellow, and yes that is true in the
full colour version, but don’t forget you can use a
one colour version where the text and wheel is
ALL the same colour (ideally Black, Blue or
White). And the updated version of the logo has
been designed with the modern world in mind and
is felt to look better when overlaid on photos and
web based platforms.
There really is no excuse not to use the correct
branding – event flyers may use the same basic
template year or year, but if you need to change
the date etc, why not change the logo if you are
using the old version?
Still on the subject of visual identity, whilst there full length ones. And don’t forget the Rotary
has been a great improvement in some images
seen on social media and the like, there are still a
number which do not portray Rotary in a great
light. At a recent community fair, I noticed a
number of members of a similar organisation to
Rotary at their stall, whilst all in polo shirts
promoting their club, they were all sat down and
showing disinterest in being at the event – the
impression I and others had was that they just
wanted to chat to themselves. If any photos were
taken, it wouldn’t exactly sell the club.
If you’re going to use photos of an event in a
public forum, try to think of the tag line “People of
Action” – use a photo, ideally with Rotary
branding clearly seen, of an action type shot.
What is it they say, a picture tells a thousand
words…
Banners are also quite inexpensive and a great
resource, so if yours still shows the old, consider
if it is time to update it – or hire one of those the
district or RIBI have. If you were at District
Assembly, you may have noticed a few new
banners we have purchased for clubs in the
district to hire. We now have a vast number of
items you can use at events. These include three
kiosks, a 2m x 2m flat display screen based on
the People of Action campaign, two 3m reversible
fabric tension displays (one is held in Cornwall) –
which are great as a presentation backdrop, Two
3 foot flags and a teardrop flag, a selfie frame
(see below) and a cut out wheel along with the
various pull up banners. In addition we also have
4 A3 sized desktop pull banners and a number of
Roadshow caravan.
Sadly, due to a couple of
incidents, we will be
insisting that unless a
member of the Public
Image Committee is
present, there will be a
small hire fee, but as
several of the districts
clubs have been doing
already, please make use
of these resources.
PLEASE NOTE– as a district we DO NOT hold a
stock of the various RIBI leaflets. If you wish to
get any, you will need to order these from the
RIBI website (RIBI shop).