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การเรียนร้ดวยตนเอง

ทักษะการโนมนาว (Influencing):
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Ted Talks Books

Your Body Language Shapes Who Pre-Suasion A Revolutionary Way

You Are – Amy Cuddy to Influence and Persuade -Robert
Cialdini Simon & Schuster, 2016.

Your body language reveals a lot
about you, but can you reform it to Cialdini’s books, with Influence fore-
change people’s perceptions of you and, most, have sold more than three

ultimately, alter your personality? million copies. Here, he returns with
a novel idea: what happens before
How Great Leaders Inspire Action – you attempt to influence people has

Simon Sinek profound effects on whether you will
influence them or not. He calls this

“People don’t buy what you do; crucial moment “pre-suasion,” and it
they buy why you do it.” Author and falls before you make a request, ask a
journalist Simon Sinek repeats this favor, present an argument, convince

phrase throughout his TED Talk. a client, bargain over price, seek a
raise or propose marriage.

Why No One Understands You (and
what to do about it) – Heidi Halvorson Invisible Influence - The Hidden Forces
that Shape Behavior-Steven Pinker

Misunderstandings and personality 2012. Jonah Berger, a marketing professor
clashes can tarnish relationships at the University of Pennsylvania’s
among co-workers at any organi- Wharton School of Business, presents

zation. Peppering her analysis with a basic primer about the forces of
examples from politics, sports and “social influence” and peer pressure.
pop culture, communications ex- He explains how other people shape
pert Heidi Grant Halvorson clearly your thoughts, purchases and actions.
imparts how to overcome obstacles Berger brings the right credentials;

to communication at work. on his own and with partners, he has
run studies to gauge the influence of
social forces.