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ทักษะการเลาเรือง (Storytelling):
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Ted Talks Books
If a Story Moves You, Act on It Story Branding - Creating Stand-Out
-Sisonke Msimang Brands Through The Power of Story
-Jim Signorelli
Some stories resonate so strongly
in listeners that the vicarious Marketing consultant Jim Signorelli
experience replaces action, and tells an interesting tales he takes
she recommends strategies to help readers through his innovative
audiences overcome this tendency. “Story Branding” strategy. He ex-
plains why human beings find good
The Power of Vulnerability - Brené Brown stories powerful, how the plots of
great narratives thematically il-
In this renowned TED Talk, the “re- lustrate principles and beliefs that
searcher-storyteller” explains with their audiences share and why mar-
delightful, self-deprecating humour keters must connect the “inner and
how she learned to embrace her outer layers” of their products with
vulnerability –and why you should their prospects’ values
embrace yours. Brown’s theme is
fundamental to the human experi- Your Attention, Please. -How to Appeal
ence to Today’s Distracted, Disinterested,
Disengaged, Disenchanted, And Busy
Consumer -Paul B. Brown and Alison
Davis
Her ideas may not be profound, but
their fundamental lessons are highly
applicable, as their examples and
their blocky, jazzy layout at test
