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achieve this without costing an arm and a leg. The coach signed
up 15 clients each worth an average of £5000 within 3 months after
the course. That’s £75000 in 3 months. The average annual
income of most coaches is around £25000 per annum. So, some
people say knowledge is power; that’s rubbish! If this was true,
then all professors would be billionaires. Knowledge is only
potential power, applied knowledge where it is directed towards
achieving a specific goal is true power. So, this coach learned the
methodology that helped him transform his business, not only that,
he now has the skill for life and can apply it forever. That's what I
called valuable learning. I would talk about learning later but now
let's focus on the funnel. So, the analysis of the funnel for the
coach revealed that conversion was the bottleneck preventing the
flow of clients. Therefore, learning to convert prospect to clients is
equivalent to removing the bottleneck. So, each business has its
own unique processes and flow. I am going to share some
principles with you to dig deeper into the simple methods to adopt
in removing bottlenecks. This principle enables evaluation of your
processes so that you can do it yourself. If you also need help with
implementation, then my team is more than happy to help you out.
Most entrepreneurs struggle with the conversion process and they
waste years trying so hard but getting no result.

Value Delivery – Why are you in this business? What are your
clients getting from you? What problems are you solving for them?
Why can’t they solve the problems themselves? Why do they
come to you? Why would they prefer you to solve the problem for
them? The questions are not exhaustive, keep asking yourself
these questions until you come to a perfect service delivery that
would be difficult for anyone else to match. You may think that is
a very daunting exercise to comprehend but it isn’t.
How to Design Your Perfect Product/Service
Ask the market what is the major problem facing them?

Determine how to solve this problem effectively and profitably
Test the solution by creating the ‘minimum viable transaction’ that
gets you profit on a single transaction
Replicate the solution to reach a lot more people

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