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Likert Scale

• It can be used in measurement of attitudes
• Total (summated) score can be calculated for each
respondent by summing across items
• Use a consistent scoring procedure so that high (or low)
score consistently reflects a favorable response

Data collection
Uing Likert type scale

Qualitative Nature Quantitative Data
( Ordinal scale ) ( Interval Scale )
Summing across items
( Item1+Item2+ … )

Likert Type Items Likert Scale
29

2.4 Population and Sample

30