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You don’t need to reinvent the wheel.




               We haven't reinvented the wheel, and we're not doing anything particularly unique. Instead, our success came from studying

               our competition, figuring out what they do well (and what they do poorly), and applying best practices to our own business. By

               learning from the mistakes of others, we set ourselves up to provide top-tier service even as we were booking our first


               customers.







               Start by researching your local market.




               Before you invest a bunch of hard-earned cash into your dream business, you should have a firm idea of what your market

               looks like and where you're going to be positioned. Start by compiling a list of who is bigger than you, who might be your peer,

               and who would be smaller than you. Then gather some information about the other businesses.



               You don't need to get lost in the details—just answer some basic questions:
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