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Analysing your competitors' offerings

Having a clear picture of your competition field is useful even if you don't do anything else. But to dig a little deeper, pick a

couple businesses at each level (large/national chain and small/local only), and develop a better understanding of the services

or products they offer.

Figuring out their core competency is key here. Now you'll start to answer the following questions (among others):

• What is their main offering?

• What do they charge for their main offering?

• How quickly can they offer service?

• What are the upsells to drive additional revenue?

• What equipment is needed for their main offering vs. they upsell?

• Are you capable of delivering a similar quality service/product?

• What upsells can you emulate?

• What can you offer that they can't?

You may want to start a cleaning company, but commercial and residential cleaners are going to have vastly different main

offerings. Diving into what exactly each type of cleaning company does, why they do it, and how they do it will give you a

detailed idea of where exactly you can fit in.