Page 9 - wedohelpforbusinessstartups1
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Local website best practices
Go see who ranks on the first page of Google for your target keywords and check out their websites. How easy are they to
navigate? How professional do they look? Is online booking/purchasing easy? Is pricing straightforward and obvious?
If your competitors' websites have identifiable weaknesses, it'll be much easier to appear on Google quickly. More likely, though,
you'll find that they're pretty well built, so the more valuable practice here is picking the best part of each company's website
and implementing it into your own site.
We borrowed almost all of our site's structure from our competition. Like everything else, we picked out what elements of
different sites we liked best—and what we didn't like—and applied it to our site. We're not ranking on page one of Google yet
(our site is still pretty new, and it takes a while to climb the rankings), but we do outperform several of our competitors.
