Page 46 - Demo

BUiLdinG BankinG BehavioUR
In line with our motto of ‘building banking behaviour’ among our microfinance customers and their families, we launched Sampoorna Banking; and scaled our individual lending by introducing segment specific products and simplifying lending processes.
Sampoorna Banking
We launched Sampoorna Banking as an initiative to ‘build better banking behaviour’ among our microfinance customers and their families. It has helped us scale individual lending by introducing segment-specific products and simplifying the lending processes. Sampoorna Banking was launched across 450+ branches, largely focusing on product delivery through handheld devices with minimal paperwork.
key initiatives undertaken with this programme:
• Reskilled our MicroBanking team to offer complete banking solutions through cutting-edge technology
• Introduced goal-based savings to enable savings for short-term and long-term family goals offering a safer alternative to savings in informal sectors and shadow banking players
• Mobilised deposits worth `10 crores within three months of launch
• Positioned the Savings Account as an ‘Emergency Account’ with no penalties on complete
balance withdrawal
• Opened over 36 Lakhs borrower accounts and 80,000+ family accounts
• Strengthened doorstep banking, offering customers the benefit of deposit and withdrawal facilities at their neighbourhood, garnering deposits of over `90 Crores in the six months after we initiated this move
• Engaged with 20+ Lakhs customers through family events held at different branches, vernacular videos and story-based ivR calls to promote awareness on banking products and safe banking practices.
44 | AnnuAl RepoRt 2019-20