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CUSTOMER SPOTLIGHT
Norfolk Southern Continued
locomotives is black and white, with yellow grab irons and step-edge highlights. Locomotives feature a rearing horse
decal enclosed in the “catfish” stripes on both the nose and rear, which is consistent with marketing campaigns where
NS has billed itself as “The Thoroughbred of Transportation”.
The NS vision: Be the safest, most customer-focused, and successful transportation company in the world.
Norfolk Southern believes having a vision helps create prosperity. It pushes boundaries, creates new possibilities, and
challenges people to roll up their sleeves and do what it takes to achieve goals.
Whether NS is developing new safety initiatives, providing reliable truck-competitive service in more than 200 lanes,
launching the Crescent Corridor – one of the fastest routes from the Southeast to the Northeast complete with 30
new intermodal lanes – or committing to a reforestation project to plant 6 million trees, the Norfolk Southern team
is working hard to fulfill the vision.
Safety is not just part of the job, it’s top priority.
NS puts safety first always – including first mention in its corporate vision. And while NS has succeeded in being an
industry leader in safety – earning numerous safety recognitions – winning awards isn’t the goal. Safety is. Providing
NS employees with an injury-free work environment is what matters most.
On December 2, 2021, Norfolk Southern Corporation announced that Chairman and CEO James A. Squires plans to
retire on May 1, 2022, at which time Executive Vice President and Chief Marketing Officer Alan H. Shaw will become
CEO. The board of directors elected Shaw to the role of president, effective immediately.
“Alan has a unique combination of skills and experience that prepare him to lead the company,” Squires said. “He’s a
veteran railroader who understands operations and will drive continued improvement in service and efficiency. At the
same time, he has an unparalleled understanding of our customers and the markets we serve, as well as the vision to
grow shareholder value in our competitive, rapidly evolv-
ing industry.”
Shaw is one of the freight industry’s most respected lead-
ers, with 27 years of experience at Norfolk Southern in
marketing, operations, and finance. He was appointed
CMO in May 2015 and under his leadership the company
has built the strongest intermodal franchise in the eastern
United States, positioning it for growth in consumer-
oriented, service-sensitive markets. He is responsible for
innovations in customer-facing technology, sustainability,
and new product offerings.
Resources: www.nscorp.com
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