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Board Members

JOHN BRENNAN & PAM WIPPERFURTH

John Joseph Coffee Lake Ridge Bank

Words to Consider...

Small Business and Community Building

In a smaller community and the world that we are a part of, small
businesses play a crucial role in driving economic growth, but also in

shaping the social fabric. Dealing with social media algorithms and the
new challenges that separate you from your customers can be
intimidating and difficult to navigate. The lack of small community
newspapers presents another challenge, as we have fewer ways to reach

audiences that are not already familiar with you. How do you build name
recognition without seeming desperate or by sacrificing your corporate or

personal image? Through charitable donation of your marketing/outreach
dollars, time, and skills, you can create deep and meaningful connection
between you, your employees and the community and customers that

make it great.

1. Community Engagement and
Reputation Building

Supporting local charities demonstrates
a commitment to the community's

well-being, fostering goodwill and
positive relationships.
Enhanced reputation as a socially

responsible business can attract loyal
customers who value community
involvement.

2. Addressing Local Needs Directly

Local charities often have a deep understanding of community needs
and can efficiently allocate resources where they are most needed.
By donating locally, small businesses can ensure that their contributions

have a tangible, immediate impact on their community.