Page 13 - MMR Academy 2018/19

The MARKETING & INSIGHT session will cover:

• The time is now:
The importance of utilising sensory (System 1) communication to cut through
• Going beyond liking:
Why sensory branding can create genuine competitive edge
• Targeting emotions:
How a sensory-led apprach can highlight white space across consumer
needstates

The PRODUCT DEVELOPMENT session will cover:

• How to design a sensory-led approach to pack and product development
• How to activate brand promise through the sensory experience of your product
• How to create a sensory signature that is truly meaningful and compelling to
your consumers

Both sessions will offer examples and guidance
on first steps towards discovering your sensory power.