Page 10 - MMR Academy 2018/19
P. 10
CLAIMS
January 2019
Claims are an extremely powerful part of the marketing mix.
However, with increased consumer scepticism, there is growing pressure
to find ways to support consumer trust whilst also creating differentiation
and desire, through tapping into consumer motivations and needs.
This session focuses on best practice when designing claims research; from
early-stage identification of compelling claims territories, to optimisation of
execution and the importance of robust supporting research to substantiate claims.
You’ll leave this workshop with a clear understanding of how to ensure your
proposition is motivating to consumers and successful in market.
