Page 6 - MMR Academy 2018/19
P. 6
“VERY HELPFUL AND A GREAT
OVERVIEW. ENJOYED PRACTICAL
SIDE OF THINGS COMBINED WITH
SENSORY QUAL THEORY”
September 2018
Sensory qual places consumers at the heart of innovation, creating a
joined up approach throughout the development process. This interactive
session explores how sensory can bring a new dimension to qualitative
research, adding deeper levels of consumer connection to your proposition.
During this session we’ll explore the sensory qual philosophy, deep dive into a
range of approaches and get fully immersed with hands on activities to try it out
for yourself. You’ll witness first hand the opportunities that sensory qual research
can offer, with real-life applications that are directly relevant to stages in your own
innovation journey.
