Page 4 - MMR Academy 2018/19
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DATA VISUALISATION                                                                  PACKAGING

       May 2018                                                                            July 2018




       This session offers tips and tricks to help increase the impact of
       presentation reports that are designed to disseminate results from
       consumer or sensory research.

       We’ll share important considerations regarding content, structure and style, with practical
       advice on ways to improve each of these elements when creating a presentation.
       From identifying the key messages and how to convey them, the importance of planning
       and use of layering to reveal the right level of information at the right time, through to
       utilising editorial techniques to guide page layout and impact of messaging.

       As a group we’ll use actual slide examples to diagnose which techniques work well and
       not so well, before challenging ourselves to create a more punchy presentation using a real
       life project example. This goes beyond making data look pretty to help increase the impact
       of the presentation as a whole.
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