Page 5 - MMR Academy 2018/19
P. 5

PACKAGING

       July 2018




 This session offers tips and tricks to help increase the impact of    With increasing pressure on product development, we believe there’s a
 presentation reports that are designed to disseminate results from    growing opportunity to capitalise on packaging as a means of driving
 consumer or sensory research.  brand differentiation, advantage and engagement. This goes beyond the
       functionality and design, to include the sensory assets of your packs and
 We’ll share important considerations regarding content, structure and style, with practical   what these are communicating to consumers across all touchpoints.
 advice on ways to improve each of these elements when creating a presentation.
 From identifying the key messages and how to convey them, the importance of planning   At this interactive session, we’ll share our point of view on the opportunities that
 and use of layering to reveal the right level of information at the right time, through to   packaging represents, brought to life with examples from a wide variety of different
 utilising editorial techniques to guide page layout and impact of messaging.   markets. We’ll take a look at example packs from a range of categories, and hone our
       skills in identifying the sensory assets of your packaging. This will help ensure you can drive
 As a group we’ll use actual slide examples to diagnose which techniques work well and   advantage and reinforce your positioning more effectively in NPD, plus uncover key assets
 not so well, before challenging ourselves to create a more punchy presentation using a real   in your packaging that are important to protect in existing products. Finally we’ll give a brief
 life project example. This goes beyond making data look pretty to help increase the impact   introduction into some of the ways MMR can help put consumers at the heart of packaging
 of the presentation as a whole.  development and optimisation.
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