Page 19 - MMR Research General Creds - Chinese
P. 19

我们拥有各类快捷灵活的  需要尽快获得结果?MMR EXPRESS平台为您提供




 解决方案与工具  所需的快速解决方案




                                           Express delivers the answers you need,   We’re already operating in all key global
 We understand that diff erent clients have diff erent needs, so we’ve created a suite   BRAND  more effi  ciently and more eff ectively   research markets and adding new ones
 of tools designed to give the fl exibility required to answer your burning questions!  than ever before.  all the time, meaning we can access the
                                                                                right audience for your needs – scaling
                  PACK                     Blending qual, quant and sensory insight,   projects up or down, with data cleaning
                                           Express spans the entire innovation
                                                                                and quotas as standard. And, if you’d like
                                           cycle - covering everything from concept   a guiding hand, we also provide dedicated
                                           screening to product and pack        access to our industry leading Research
                  PRODUCT                  optimisation. Whatever your challenge,   Experts who are available to help
 SIMON WILLIAMS  HEAD OF AGILE  Fast track your product / packaging   CONCEPTS/IDEAS  Each of our tools have been built with   our team can help you squeeze the most
                                                                                whenever you need it. From project
                                           we’ve got the tool to help.
                                                                                set-up to assistance with data analysis,
 prototypes by combining hard metrics
                                                                                from every project.
                                           focused fl exibility at their core - so
 with immersive qual.
                                           survey content and sample can be
                                           tailored to suit your business priorities.
                                                                                Express blends the best of technology,
 Consumers assess products in a
 central location, with LIVE dashboard
                                                                                the answers to your business challenges.
                                           testing, results will fi t seamlessly into
 reporting that provides you with alerts   PRICE  This means that no matter what you’re   fl exibility and human expertise to deliver
 ‘True agility is achieved through   for responses to key measures. This   your broader data infrastructure -
 prioritisation, rather than compromise.   is augmented by further exploratory   eliminating any waste and ensuring
 Focusing content on your priorities, we   IDI’s and focus groups with individuals   RANGE  alignment throughout your company.
 expressing views that you want to explore
 harness the energies of client, expert and   further.   Express can be used to run one-off  tests,
 consumer collectively – supercharging your   SENSORY  or as part of a full research programme -
 innovation process.’  With a workshop to tie together learnings   allowing for refi nement & optimisation of
 at the end of the day, you’ll leave with   ideas and prototypes over time.
 absolute clarity on next steps.
 18                                                                                                              19
   14   15   16   17   18   19   20   21   22   23   24