Page 16 - Sensory Power - Chinese
P. 16
WITH AN INCREASINGLY THE PURSUIT OF CONVICTION
FRAGMENTATED MEDIA, Now is the time for brands to shift
HOW CAN BRANDS their development goals towards
the creation of pack and product
TRANSMIT EQUITIES TO experiences that totally reinforce
the brand promise with conviction.
MASS AUDIENCES?
Sometimes all it takes is the
smallest detail to mean exactly
Well, it turns out that the way to what you say to the consumer.
engage our digital planet is not just
digitally… This approach goes beyond liking in
product development and testing,
and acknowledges that products
talk!
A great example of how products
talk is found in the pasta
category...
