Page 29 - Test

3.0 THE STRATEGIC PLAN (CONTINUED) Table 6: Strategic Objectives with Major Initiatives
CXC® STRATEGIC PLAN | 2021–2025
STRATEGIC OBJECTIVES
INITIATIVES
INITIATIVES DESCRIPTION
S01 Enhance Brand Awareness
Reposition CXC® as a Regional Enterprise
Execution of a brand awareness campaign galvanised around a regional endeavour in creating value for
all stakeholders. In addition, implementation of
a structured engagement strategy to include a communication plan and an inclusive decision- making framework that provides a mechanism for critical stakeholder engagement, collaboration, and cooperation on strategic initiatives.
S02
Improve Stakeholder Satisfaction
Lead Educational Transformation
This project aims to position CXC® as the lead
in transforming the educational agenda of the Caribbean through cutting edge research and development in teaching, learning and assessment. As an enterprise, CXC® will be the thought leader on emerging trends and issues that impact teaching, learning and assessment; providing space for regional institutions to contribute to the conversation that influence current practice in teacher training and innovative interventions in schools.
S03
Improve Customer Satisfaction
Service Charter Optimisation
This ongoing initiative seeks to raise awareness
of and conformance with CXC’s Service Charter among all staff with a view to increasing customer satisfaction. The initiative will identify gaps in response times in order to improve service delivery and customer satisfaction.
S04
Increase Revenue
Expand Market Share
This project seeks to increase the financial viability of the Council by revenue diversification. Market share expansion is one of the key components for ensuring the Council’s sustainability. This includes an increase in our product offerings in current markets, while seeking penetration in those new ones. Additionally, it involves the marketing and promotion of other services outside of our traditional suite of qualifications, and developing our consultancies and partnerships.
S05 Reduce Cost
Implement Operating Cost Management Framework
This project will seek to reduce the organisation’s costs through the development of a cost management framework to be used to identify key cost drivers with the view to contain cost. It will involve:
1. the identification of key direct operating cost drivers;
2. the monitoring and evaluation of the key cost drivers identified and
3. updates to the owners of identified key cost drivers
25