Page 21 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

UNIT 1
MODULE 3: CREATIVITY AND INNOVATION (cont’d)

CONTENT

1. Principles of creativity

(a) What is creativity?

(b) Process of creativity.

(c) Roles of creativity.

(d) Importance of creativity.

2. Principles of Innovation

(a) The meaning of innovation.

(b) The importance of innovation.

(c) Types of Innovation – the 4Ps, product, process, position and paradigm.

(d) Core innovation concepts:

(i) incremental;

(ii) modular;

(iii) discontinuous; and,

(iv) architectural.

(e) Sources of innovation:

(i) new markets;

(ii) new technologies;

(iii) new political rules;

(iv) running out of roads (limited options);

(v) change in sentiments or behaviours;

(vi) deregulations; and,

(vii) changes in the business models.

CXC A31/U2/13 16 www.cxc.org