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UNIT 1
MODULE 3: CREATIVITY AND INNOVATION (cont’d)
5. Methods of protecting Innovation and creativity
Including but not limited to:
(a) Intellectual property rights.
(i) Branding.
(ii) Trademarks.
(iii) Patents.
(iv) Copyrights.
(v) Registered design protection.
(vi) Trade secrets (processes, techniques, confidential disclosure agreements).
Suggested Teaching and Learning Activities
To facilitate students’ attainment of the objectives in this Module, teachers are encouraged to engage
students in the following teaching and learning activities.
1. Provide a simple scenario which allows students to apply the knowledge on how to protect an
innovation.
2. Have students present an item in class and discuss ways of adding value through innovation.
3. Arrange for students to visit intellectual property rights office in their locale to learn the
processes involved in the registration of intellectual property.
RESOURCES
Texts:
th
Mariotti, S.,T.Towle, and N. Patel Entrepreneurship: Owning your future, 11 Edition. New
Jersey: Prentice Hall, 2011.
Mariotti, S. and Toni Towle Entrepreneurship: How to Start and Operate a Small
th
Business, 10 Edition. New Jersey: Prentice Hall, 2011.
Scarborough, N. M., Essentials of Entrepreneurship and Small Business
th
Management, 6 Edition. New Jersey: Prentice Hall, 2011.
CXC A31/U2/13 18 www.cxc.org