Page 28 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

UNIT 2
MODULE 2: NEW VENTURE PLANNING AND CREATION

GENERAL OBJECTIVES

On completion of this Module, students should:

1. understand the importance of a market research and feasibility analysis;

2. appreciate the process of determining the viability of a venture;

3. be aware of the components of a business model and a business plan;

4. understand the importance of start-up capital and financial statements in venture creation;
and,

5. understand the importance of a business model and a business plan.

SPECIFIC OBJECTIVES

Students should be able to:

1. explain market research;

2. conduct a market research for a venture;

3. explain feasibility analysis;

4. conduct a feasibility analysis for a venture;

5. distinguish between market research and feasibility analysis;

6. identify sources of funding;

7. discuss the elements of various financial statements;

8. prepare a Cash Flow Statement (projected inflows and outflows of cash);

9. identify various savings and investment options;

10. explain the components of a business model;

11. develop a business model for a business plan; and,

12. identify the components of a business plan.

CXC A31/U2/13 23 www.cxc.org