Page 32 - THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONS

UNIT 2
MODULE 2: NEW VENTURE PLANNING AND CREATION (cont’d)

(c) Key Sections of a business plan:

(i) executive summary:

(Concise summary of various components);

(ii) business description (business concept/value proposition)

(What does the business do?);

(iii) management

(Who comprise the team that can make this happen?);

(iv) marketing

(How is revenue potential determined? What/who is my competition? How
am I better or different? What will my ideal customer pay? Location?);

(v) operations

(What are resource requirements?); and,

(vi) financials

(Is the company viable for me or for my investors?).

Suggested Teaching and Learning Activities

To facilitate students’ attainment of the objectives in this Module, teachers are advised to engage
students in the following teaching and learning activities.

1. Engage students in activities to develop a survey instrument to gather data for a needs
assessment of their venture idea.

2. Engage students in activities to conduct a SWOT analysis of their personal profile.

3. Engage students in activities to conduct a SWOT analysis of an existing venture.

4. Engage students in activities to identify funding needs and sources for a venture.

5. Engage students in activities to prepare a simple statement of cash flow.

CXC A31/U2/13 27 www.cxc.org