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UNIT 2
               MODULE 2:  NEW VENTURE PLANNING AND CREATION (cont’d)


                       (c)    Key Sections of a business plan:

                              (i)    executive summary:

                                     (Concise summary of various components);

                              (ii)   business description (business concept/value proposition)

                                     (What does the business do?);

                              (iii)   management

                                     (Who comprise the team that can make this happen?);

                              (iv)   marketing

                                     (How is revenue potential determined? What/who is my competition? How
                                     am I better or different? What will my ideal customer pay? Location?);

                              (v)    operations

                                     (What are resource requirements?); and,

                              (vi)   financials

                                     (Is the company viable for me or for my investors?).


               Suggested Teaching and Learning Activities

               To facilitate students’ attainment of the objectives in this Module, teachers are advised to engage
               students in the following teaching and learning activities.

               1.      Engage  students  in  activities  to  develop  a  survey  instrument  to  gather  data  for  a  needs
                       assessment of their venture idea.

               2.      Engage students in activities to conduct a SWOT analysis of their personal profile.

               3.      Engage students in activities to conduct a SWOT analysis of an existing venture.

               4.      Engage students in activities to identify funding needs and sources for a venture.

               5.      Engage students in activities to prepare a simple statement of cash flow.








                                  CXC A31/U2/13           27                                 www.cxc.org
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