Page 158 - CAPE Financial Services Syllabus Macmillan_Neat

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CAPE 02169032/MS SPEC 2016
CAPE 02269032/MS SPEC 2016

FINANCIAL SERVICES STUDIES
UNITS 1 AND 2 - PAPER 032

MARK SCHEME

Question 2.

DATA COLLECTION
(a) Research Design.

The candidate is expected to adopt one of the following positions and
provide the THREE reasons for the choice.

(i) Quantitative research in preference to Qualitative Research
or

(ii) Qualitative research in preference to Quantitative Research
or

(iii) Both Quantitative and Qualitative Research

Reasons may include:

Quantitative:

‘Scientific’ approach; data amenable to statistical testing; known
margins of error; reliability; generalisability to other social
settings; efficient way to investigate larger populations, large amounts
of data may be collected, efficiently and economically; can be analysed
by relevant computer program/s.

Qualitative:

Rich data; widespread sampling may not be possible but deeper
understanding of the issues may be gained; leads to knowledge that is
firmly grounded in the context that is being investigated; only way to
account for, explain the actions, beliefs values of the individual.

Both:

Combine the strengths of each approach; ‘triangulation’ is possible;
using different approaches to investigate an issue may lead to
understanding that is superior to using any one by itself.

Combine the strengths of each approach; ‘triangulation’ is possible
using different approaches to investigate an issue; may lead to
understanding that is superior to using any one by itself.

Correct, clear and complete explanation 2 marks each
Limited explanation 1 mark each

[6 marks]