Page 2 - Newsletter Vol 1 Issue 2 - Strategic Objectives SO1 SO2 SO3 V01

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The 13 strategic objectives are depicted in Figure 2 below. In this Issue, we examine SO1, SO2 and SO3.

Figure 2: Perspectives and Strategic Objectives, 2021 - 2025

SO1: Enhance Brand Awareness
(Owner: Pro-Registrar/Deputy CEO)

Descriptions Intended Results KPIs
This objective aims to increase the visibility and global 1. Enhanced reputation 1. Recognition Index
recognition of CXC’s products and corporate image 2. Increased brand awareness 2. Brand Reputation
through increased and targeted public relations and and brand equity Index
marketing, and the establishment of CXC as a thought 3. Enhanced value and
leader - influencing the regional educational agenda.
competitiveness of our
products and services

SO2: Improve Stakeholder Satisfaction
(Owner: Pro-Registrar/Deputy CEO)

This objective seeks to improve satisfaction by facilitating Stakeholder satisfaction has 1. Stakeholder
consistent, timely communication with stakeholders increased Satisfaction Index
through adherence to service level agreements, policies 2. External Stakeholder
and procedures; creating positive relationships with Index
stakeholders using a people-centred approach; and
leveraging technology to incorporate effective digital 3. Internal Stakeholder
communication tools to create additional avenues for Index
interaction with key stakeholders.

SO3: Improve Customer Satisfaction
(Owner: Pro-Registrar/Deputy CEO)
Through this objective, CXC seeks to consistently Customer satisfaction has 1. Customer Value Index
understand and anticipate customers’ needs; meet or increased 2. Customer Perception/
exceed their expectations; adhere to its Customer Service Relations Index
Charter; increase the level of communication with
customers; and develop products and services that
respond to customers’ needs.

‘Strategy is our job.’

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